If you spend too much time doing ‘Ready aim, aim, aim, aim’ you’re never going to see all the good things that would happen if you actually started doing it. Business plans are interesting, but they have no real meaning, because you can’t put in all the positive things that will occur. I always live by the motto of ‘ready, fire, aim.’
Oliver Burkeman. In his book, he reviews the work of psychologist Saras Sarasvathy, who had studied qualities successful entrepreneurs share. I found this not too dissimilar from one of my favorite quotations on his writing process from E.L. Doctorow. “Writing is like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that way.” When I write, I’ve never been able to have a plan, so knowing authors I admire similarly drive into the fog has been encouraging. Less aim, more fire.