The question of repetition is very important. It is important because there is no such thing as repetition. There is always a slight variation. Somebody comes in and you tell the story over again. Every time you tell the story it is told slightly differently.
Gertrude Stein cf. the science of linguistics cf. “A failure is a project that doesn’t work, an initiative that teaches you something at the same time the outcome doesn’t move you directly closer to your goal. A mistake is either a failure repeated, doing something for the second time when you should have known better, or a misguided attempt (because of carelessness, selfishness or hubris) that hindsight reminds you is worth avoiding. We need a lot more failures, I think.” —Seth Godin