The first part of the name comes from the Rorshach test, a psychological test in which people’s perceptions of inkblots are recorded and subsequently analyzed. While the Rorschach is used to examine a subject’s personality characteristics and emotional functioning, I intended for Rorsketch as a way for us to be mindful of the other things ― the potential ― that we can see in ordinary objects.
This is a project of imagination, but also of perception:
Seeing is different from interpreting. It is always worthwhile to take a second look. Consider that culture, upbringing, profession, and other factors affect human perception. The same cloud can mean different things to different people.
From Paul Valéry, “To see is to forget the name of the thing one sees.” It’s a goal.