David Abram, an unusual combination of anthropologist, philosopher, and magician, on the double-meaning of “spell”:
[I]t’s not by coincidence that the word “spell” has this double meaning — to arrange the letters in the right order to form a word, or to cast a magic. To spell a word, or to cast a magic spell. These two meanings were originally one and the same. In order to use this new technology, this new play of written shapes on the page, to learn to write and to read with the alphabet, was actually to learn a new form of magic, to exercise a new form of power in the world.
Learning to use technology as magic. Nothing better.