“As French gastronomer Jean Anthelme Brillat-Savarin presciently noted, back in 1825, ‘Tell me what you eat, and I will tell you who you are.’” [via and head over to read all edible linguistics] In this way, “expreso,” perhaps unfortunately for this particular establishment, may reveal too much (although its variant “expresso” is an eggcorn, a delightful word of its own accord). And that’s really it about language. Expresso, excape, excetra, expecially — inexcusable perhaps, but they are expressions of the people that speak them in a very genuine, nonfrilly way. And that is something to advertise.
(thx for the photo, Victoria)