The state of perfection for 1954 refrigerated food:
Like Greek statues, orders of architecture, the golden ratio and Vitruvian man, these ads from LIFE Magazine in 1954 measure a sort of highest-attainable-state, though directed at middle class America. The ads are for refrigerators, but the interest really is in what is displayed inside of them: they offer an insight into what was seen to be the greatest level of sophistication, the highest stage of want for the most important/essential daily need, and then turned into luxurious accommodation.
The “archeology of meat” is what’s so striking across each refrigerator, as its organization is anything but average. Of course, these are refrigerator ads, so perhaps there’s a bit of home staging going on. Head over to see more States of Perfection from the 1950s.
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