An analysis of a flip-flop purchase:
These are flip flops. I bought them at what is called, in Oakland, “Big Long’s.” It is a Long’s Drug store that is, for no clear reason, the size of a Wal-Mart. It is shocking and wonderful. It is the only Long’s in the nation that has a fabric department. You can purchase a bicycle there, a futon, a fishing pole, a raft. Such a variety is, I know, unremarkable in today’s retail environment, but there is something about having what is basically a drugstore at the nut of it all that shifts the experience into something nutty and wonderful. I am sure I was on my way to the lake or some shit, and flip-flops seemed sensible, and drugstores are the most sensible place to buy flip-flops, and Big Long’s is the best drugstore in America. These shoes are a pleasing blue.
But it’s really, then, an analysis of place of purchase. Borrowing from what was good about J. Peterman and making it modern, the reviewer reminds us why getting lost in retail is often delightful. But “review” is an understatement.