Zinsser on having models:
We all need models. Bach needed a model; Picasso needed a model. Make a point of reading writers who are doing the kind of writing you want to do. (Many of them write for The New Yorker.) Study their articles clinically. Try to figure out how they put their words and sentences together.
Study not just others’ writing, but their entire process. How do they write press releases? Ask questions? Draw clearly, not cleanly? Talk about clients? Figuring out models is a process of finessing your own.