It’s not executional

It’s not executional

James Higgs on what frustrates him about the phrase “that’s executional:”

There are a number of trigger phrases that people use to try to prevent you focusing on the detail of a project and back to nice, sweeping, high-level thinking, and ‘that’s executional’ is one of them. I think it is supposed to mean that the particular detail you’re focusing on is not central to the service under discussion and is something that can be worked out at a later date.

This attitude frustrates me so much because I think you make great services by obsessing over details. I think one of the ways to make awful services is by developing some pure, abstract concept in isolation from how people will actually use it. To me, the concept is contained in the execution.

Taking the example to the Steve Jobs extreme really made this all the more compelling an argument.