Peter Merholz raises new questions about the value of separating “business thinking” from “design thinking:
”[W]hat we must understand is that in this savagely complex world, we need to bring as broad a diversity of viewpoints and perspectives to bear on whatever challenges we have in front of us. While it’s wise to question the supremacy of “business thinking,” shifting the focus only to “design thinking” will mean you’re missing out on countless possibilities.
Stretching the argument to the absurd “calligraphy thinking” of Steve Jobs made the case for me.
