It’s very important to understand the boundaries of our audience’s taste, and then to present them with stuff that’s just beyond them on a regular basis. If everyone loves everything that we’re releasing all the time, we are failing.
On what technology makes possible:
I want everyone to collect art. I want people to be embarrassed if they don’t have a collection that they’re proud of and can talk about. Because that means that their homes will be happier, and that artists are being supported on a grand scale which will make for a better society. And I believe it’s the first time in history that it’s possible.
On whether artists get what 20×200 is all about:
I was on the phone with a dealer who’d reached out to me about some kind of business proposal. At the end of the conversation I thanked him and said that it was a nice change of pace to have someone reach out to me, because most dealers haven’t exactly been receptive to what we’re doing. And he said, “Are you kidding? I fucking hated what you were doing when I first heard about it. I thought it was horrible and bad for the art world. But the more I looked at what you were doing and how, I realized that it’s the future of the business.” That was awesome.