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Profile |
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Strong skills in oral, written, and visual communications.
Ability to recognize patterns and connections to create organized, uncomplicated systems.
Solid user research approaches to gather relevant user feedback.
Solid design strategies on both existing design problems and new product ideas.
Balanced approach to prioritizing client, user, and system requirements.
Excellent editing and proofreading skills, translating into attention to detail.
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Education |
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Carnegie Mellon University
M.A., Professional Writing
Concentration in Design
December 1998
Penn State University
B.A., English
May 1995 |
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Resumé (PDF version) |
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Director, Experience Strategy
AIGA
New York City / March 2005-Present
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- Responsible for a person's experience with AIGA, both online and offline, through creating and managing new content and tools.
- Leading redesign of national website, overseeing design and development teams working remotely across the country.
- Overseeing the editorial process for four online journals and six forums, working with team of editors and authors to ensure content is within AIGA guidelines and published on schedule.
- Work directly with representatives from body of 18,000 members to ensure that AIGA products are usable and useful through interviews, surveys, and usability studies.
- Lead AIGA Design Press, working with authors and designers to publish six books in 2006 dedicated to exploring the space where design, business and culture overlap.
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Senior Manager, Product Development
Rodale Press
New York City / September 2004-February 2005 |
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- Crafted the user experience vision for the most significant project in the interactive group's history, transforming the online properties into profitable online businesses.
- Extended and realized the senior management team's vision by building a team of nine information architects and designers, then creating process and tools to enable their success.
- Managed the user experience strategy and design activities for a multi-million dollar project—from developing the process and hiring the team to overseeing deliverables and communicating to senior executives.
- Created a unified templated system for all digital properties, increasing the amount of content above the fold by and average of 520% and increasing ad units per page by 150%.
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Manager, Information Architecture
Barnes & Noble.com
New York City / February 2002-September 2004 |
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- Built and oversaw information architecture department, setting company standards for both process and practice.
- Communicated the value of information architecture throughout the organization, resulting in need for more involvement by information architects on all project work.
- Created consistent templates for search results and product pages, increasing page performance, decreasing stress on servers, and streamlining process for changing the site's most critical pages.
- Overhauled the once-uninspiring search and purchase process, gathering feedback from usability testing, customer service, and product-line experts; increasing sales by over 30%.
- Coordinated and designed in-house usability testing, leveraging available resources to gain valuable feedback; Participated in developing prototypes for external usability testing.
- Documented functional specifications for dynamic and CMS-driven pages that serve as best design practices for technology teams.
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Manager, Information Architecture
Razorfish
New York City / March 1999-July 2001 |
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- Oversaw the 30-person department through monitoring projects, ensuring product quality, and identifying best practices.
- Led the information architecture for the Charles Schwab website for over one year, helping to bring its rating to number one for the first time in the site history.
- Created the information architecture for a series of web tools, ensuring that each followed the same interface standards.
- Oversaw the information architecture, design, writing, and development of complex projects for clients such as Charles Schwab, MetLife, and Guardian Life Insurance.
- Developed test scripts and organized usability testing to uncover how people interact with proposed interfaces.
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Related Experience |
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Editor-in-Chief
Boxes and Arrows
February 2002-Present |
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Senior Development Editor
Rosenfeld Media
November 2006-Present |
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Advisory Board
Information Architecture Institute
November 2006-Present |
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Contributing Editor
Digital Web Magazine
May 2006-Present |
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Writer
RockeTrainer
February 2002-August 2002 |
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Senior User Interface Designer
Columbia House
August 2001-February 2002 |
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Technical Writer
Document Design International
Spring 1998 |
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Information Designer
Software Engineering Institute
Fall 1997 |
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Teaching Experience |
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Adjunct Instructor, Design History
New School University
January 2005-Present |
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Guest Lecturer
Columbia University
Ongoing |
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Adjunct Instructor, Interface Design
Fashion Institute of Technology
August 2000-June 2003 |
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Instructor, Desktop Publishing
Carnegie Mellon University
Fall 1998 |
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Faculty, English
NOVA Intercultural Institute
September 1995-March 1997 |
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