posted on
December 10, 2007
by Liz Danzico

Nothing to Write Home About

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I’m not a photographer, but somehow I find myself carrying at least two cameras at any given time: an iPhone camera and either a point & shoot or, more recently, a digital SLR. The latter two are intentional tools—I carry them with the intention of recording something (or hoping something photoworthy will happen). But the iPhone camera is unintentional—its presence is purely circumstantial.

But more and more, I find myself reaching for the iPhone instead of a proper camera. It’s not that the iPhone camera is smaller, more impressive, or even more fun to use. Upon a quick examination of my photos, it seems that it’s not about the camera at all—the contents of my photos themselves are changing. More…

posted on
November 2, 2007
by Liz Danzico

Second Chance for a Last Impression

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Forget what you’ve heard about first impressions; it’s the last impressions that count. Last impressions — whether they’re with customer service, an online shopping experience, or a blind date — are the ones we remember. They’re the ones that keep us coming back. But there’s one kind of final impression that people seem to forget.

The closing line of email — that line that you write before you type your name — has been all but forgotten. Go take a look at your inbox: you might be astonished at how little attention people pay to the closing lines when writing email. This underrated rhetorical device is so frequently disregarded that many people have the gall to use an automatic closing line attached to their email signature file. More…

posted on
July 8, 2007
by Liz Danzico

You Say Goodbye

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When it comes to answering the phone, I’ve never been one for ceremony. I learned early on that our family was nothing if not practical. When I visited friends’ houses, they would impress us with phone etiquette, “The Barrett residence; this is Brendan speaking,” in their flat eight-year-old voices. But the Danzico kids: we just answered with a simple “hello.” It got the job done. More…

posted on
May 21, 2006
by Liz Danzico

The Gentrification of the Web

The Gentrification of the Web

After handling the counter of Josie’s Java on Court Street in Brooklyn for two decades, Josie D’Esposito passed away in May 2004. (1) A few weeks of confusion followed, during which neighbors’ whispers (trying to predict the fate of the familiar counter) were quickly followed by the close of the coffee shop. More whispers were followed by a notably cool, yet out-of-place, Thai restaurant’s move in. The gentrification of the neighborhood had officially begun. More…

posted on
November 20, 2001
by Liz Danzico

Usability as Recognition

I’d like to point out something that you may not have noticed yet. And though I’m quite sure many of you have seen it by now, its subtlety is worth mentioning here again. Go take another look at the FedEx logo — specifically, take another look at the white space surrounding the logo. More…