Bobulate

To finish something is quite delightful. Watching other people — people you admire — finish something is the next-best thing. That’s why I’m duly delighted to report that Indi Young’s first book, Mental Models: Aligning Design Strategy With Human Behavior, is in publication and available for purchase from Rosenfeld Media (although I’m not the first to report as much).

The book’s official description:

“There is no single methodology for creating the perfect product — but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons.

Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.”

And while part of Rosenfeld Media’s process, as publisher, is behind us for now (save promotion and marketing), the reader experience with the book is just beginning. More…