posted on
November 13, 2007
by Liz Danzico

From Facebook to Family

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Earlier this year, just like approximately 30 million others, I received my first Facebook invitation. Not a particularly memorable moment for me, it went unnoticed. And since, I’ve been much a Facebook satisficer, not doing the inviting, not creating the groups, but just sort of playing along.

But now that’s all changed. Facebook found my family. More…

posted on
November 2, 2007
by Liz Danzico

Second Chance for a Last Impression

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Forget what you’ve heard about first impressions; it’s the last impressions that count. Last impressions — whether they’re with customer service, an online shopping experience, or a blind date — are the ones we remember. They’re the ones that keep us coming back. But there’s one kind of final impression that people seem to forget.

The closing line of email — that line that you write before you type your name — has been all but forgotten. Go take a look at your inbox: you might be astonished at how little attention people pay to the closing lines when writing email. This underrated rhetorical device is so frequently disregarded that many people have the gall to use an automatic closing line attached to their email signature file. More…